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NY Times Inks AI Licensing Agreement With Amazon

May 29, 2025 - pymnts.com
The New York Times Company has entered a multiyear licensing agreement with Amazon to bring its editorial content, including NYT Cooking and The Athletic, to Amazon's AI-driven platforms. This partnership aims to enhance Amazon customer experiences by integrating Times journalism into products like Alexa, offering real-time summaries and excerpts, and training Amazon's AI models. The collaboration is designed to make NYT content more accessible and expand its audience through Amazon's ecosystem.

This agreement aligns with Amazon's broader strategy of incorporating AI to improve user experiences, such as testing AI-generated audio summaries for products in its mobile app. These efforts are part of Amazon's push to create a more seamless and personalized shopping journey. However, not all AI initiatives have been successful, as seen in the stalled collaboration with Stellantis for in-car software development.

Key takeaways:

  • The New York Times Company has signed a multiyear licensing agreement with Amazon to bring NYT editorial content to various Amazon customer experiences.
  • The agreement includes licensing NYT content, NYT Cooking, and The Athletic for AI-related uses, such as real-time display of summaries and excerpts within Amazon products like Alexa.
  • Amazon is rapidly incorporating AI to enhance the shopping journey, including testing AI-generated audio summaries for products in its mobile app.
  • Amazon's investment in AI-enhanced developer tools through Amazon Q Developer suggests a broader internal transformation, although not all AI-powered experiences have been successful.
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