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O2 unveils Daisy, the AI granny wasting scammers’ time - Virgin Media O2

Nov 14, 2024 - news.bensbites.com
O2 has introduced a human-like AI, 'Daisy', to its fraud prevention team to combat phone scammers. Trained using advanced technology and real scambaiter content, Daisy engages fraudsters in real-time conversations, keeping them on the phone and away from customers. The AI has been successful in keeping fraudsters on calls for up to 40 minutes, preventing them from targeting real victims and exposing their tactics.

Reality TV star Amy Hart, a victim of phone scamming, has collaborated with Daisy to create a video exposing fraudsters' tactics. O2 is urging customers to remain vigilant and report suspected fraudulent calls and texts to 7726. The company has also called for government action to prevent fraud, including the appointment of a dedicated fraud minister and a centralized national policing body for fraud investigations.

Key takeaways:

  • O2 has developed a human-like AI named 'Daisy' to engage phone scammers in real-time conversations, keeping them away from actual customers.
  • Daisy is trained using advanced technology and real scambaiter content, making her indistinguishable from a real person and fooling scammers into thinking they've found a perfect target.
  • Reality TV star Amy Hart, a victim of phone scamming, has collaborated with Daisy to create a video exposing the tactics of fraudsters and helping O2 customers avoid scams.
  • O2 is urging customers to remain vigilant, leave 'scambaiting' to AI experts like Daisy, and report suspected fraudulent calls and texts for free to 7726.
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