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Oddity’s AI-Powered Product Development Spurs Repeat Purchases

Oct 04, 2023 - pymnts.com
Oddity Tech, an Israeli firm, reported a Q3 revenue growth of 29% to 31%, attributing it to repeat sales in its Il Makiage and Spoiled Child brands. The company, which uses AI for product development, now expects a higher gross margin of 68.5% and an adjusted EBITDA margin between 21% and 21.5%. Oddity refrained from disclosing the exact sales figure for the quarter, but the previous year's Q3 revenue was $68.9 million.

Oddity's business model is based on its proprietary technology, which uses AI to evaluate the effectiveness of beauty products and develop new ones. The company recently invested $100 million to acquire biotech startup Revela and establish a lab in the US. The lab uses AI to create new molecules for addressing issues like hair loss and wrinkles. Oddity also acquired Voyage81, a deep-tech startup specializing in AI-based computational imaging. The company expects Oddity Labs to contribute 30% or more to the company’s total revenue over the next five years.

Key takeaways:

  • Oddity Tech reported third-quarter results showing revenue growth of 29% to 31%, attributing this to repeat sales in its Il Makiage and Spoiled Child brands.
  • The company uses artificial intelligence for product development and expects a higher gross margin of 68.5% and an adjusted EBITDA margin between 21% and 21.5%.
  • Oddity made a $100 million investment to acquire Revela, a biotech startup, and establish a laboratory in the United States to address problems like hair loss and wrinkles using AI.
  • In 2021, Oddity finalized the acquisition of Voyage81, a deep-tech startup specializing in AI-based computational imaging, and anticipates that Oddity Labs will have 10 products prepared for the market by 2024.
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