The company claims to have achieved significant results, including a 120% increase in average revenue per user at Liberty Latin America and a 450% growth in value for Brinks home security. With the new funding, OfferFit plans to continue investing in its product, build out additional integrations to marketing software platforms, and expand its self-serve and content generation capabilities. The company serves customers across sectors including retail, ecommerce, travel, hospitality technology, media, entertainment, telecommunications, utilities, financial services, insurance, healthcare, and wellness.
Key takeaways:
- OfferFit, a Boston-based startup, has raised $25 million in a series B funding round. The company uses machine learning to optimize and personalize digital marketing efforts.
- The company's approach uses reinforcement learning, which trains algorithms to take actions that result in either penalties or rewards. This allows the system to figure out the optimal messages to send at the optimal times on the optimal channels to each customer.
- OfferFit claims to have achieved significant results for its clients, including a 120% increase in average revenue per user at Liberty Latin America and a 450% growth in value for Brinks home security.
- With the new funding, OfferFit plans to continue investing in its product, build out additional integrations to marketing software platforms, and expand its self-serve and content generation capabilities.