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Office Hours: I’ve led marketing teams at Gretel, Mux, Segment, and Wealthfront. I’m Maya Spivak. AMA!

Sep 06, 2023 - elpha.com
Maya Spivak is a former marketing executive who has worked with several developer-focused SaaS companies, including Gretel and Mux. She now works independently, assisting tech founders, VCs, and marketing leaders in building developer brands and advancing their marketing strategies. Spivak's expertise lies in brand marketing, a skill she honed over six years at Segment, a company she joined when it was a small startup and left after its significant growth and acquisition by Twilio. She also led marketing at Wealthfront, selling investment advisory services to consumers.

Spivak began her career at Wildfire, which was later acquired by Google, and Techcrunch. In her free time, she enjoys learning about food branding, retail strategy, history, and trends, and spending time with her family in San Francisco. She encourages questions about her experience as a marketing leader, developer brands, b2b versus b2c marketing, selling generative AI, and being on an executive team.

Key takeaways:

  • Maya Spivak is a former marketing executive at developer-focused SaaS companies, including Gretel and Mux, and now works independently with tech founders, VCs, and marketing leaders.
  • She specializes in brand marketing and has significant experience in growth, product, and brand marketing.
  • She has a strong background in tech, having worked at companies like Segment and Wealthfront, and started her career at Wildfire and Techcrunch.
  • She is open to answering questions about being a marketing leader, developer brands, b2b versus b2c marketing, selling generative AI, and being on an exec team.
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