Ewing believes that OOH advertising is becoming increasingly popular, especially for startups, with U.S. OOH advertising spend predicted to reach nearly $12 billion by 2029. He suggests that companies are turning back to OOH advertising strategies after years of focusing on digital marketing, due to regulations around privacy and targeted ads, and the ability for people to block digital ads. Despite the difficulty in tracking ROI on OOH ads, Ewing believes that brand recognition created through this form of advertising can be more effective than digital strategies.
Key takeaways:
- Alex Ewing, CEO of OneScreen.ai, is helping startups like fintech Ramp and technical recruiter Karat advertise on billboards and other out-of-home (OOH) advertising slots.
- OneScreen.ai uses demographic and historical data to help startups find the right placement for their ads and uses anonymized location data to track campaign success.
- OOH advertising is becoming increasingly popular among startups, with U.S. spending expected to reach $9.3 billion this year and nearly $12 billion by 2029.
- Despite the difficulty in tracking ROI on OOH ads, Ewing believes that brand recognition created through this type of advertising can be more effective than digital strategies, especially for B2B companies.