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Open enrollment: Healthcare companies try to demystify insurance process

Dec 10, 2024 - businessinsider.com
Many workers find it challenging to choose health-insurance plans during open enrollment, a period typically between October and December when Americans select their coverage through employers or federal marketplaces. The process is complicated by the need to consider past and future healthcare needs, potential life changes, and varying employer options. To address these challenges, some healthcare companies are using mobile apps and generative AI tools to assist employees in making informed decisions. These technologies provide personalized support, clear explanations of complex benefits, and recommendations based on individual preferences and needs.

Generational differences exist in the desire for personalized support, with younger workers expressing a stronger preference for guidance. Companies like Alight and SAP SuccessFactors are leveraging AI chatbots and mobile apps to enhance the user experience and streamline the open-enrollment process. These tools not only assist employees but also help employers understand and optimize their benefits offerings. By integrating AI solutions, companies aim to make the enrollment process more accessible and efficient, catering to diverse employee needs and preferences.

Key takeaways:

  • Many workers find it challenging to choose the right health-insurance plans during open enrollment, leading to confusion and potential overspending.
  • Healthcare companies are increasingly using mobile apps and generative AI tools to simplify the open-enrollment process and provide personalized support.
  • Generational differences exist in the desire for personalized support, with younger workers, such as Gen Z and millennials, expressing a stronger preference for guidance.
  • AI-based virtual assistants and chatbots are being integrated into the enrollment process to improve user experience and help employers make strategic benefits investments.
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