Open social web browser Surf makes it easier for anyone to build custom feeds | TechCrunch
May 22, 2025 - techcrunch.com
Surf, a new app from Flipboard, aims to enhance user control over social media experiences by allowing the creation of custom feeds centered on personal interests. Unlike algorithm-driven timelines from major social networks, Surf's custom feeds enable users to focus on specific topics such as hobbies, sports, or communities. The introduction of Starter Sets simplifies the feed-building process, making it accessible to mainstream users who may not have technical expertise. These sets are organized by popular categories and come with recommended sources, allowing users to easily curate content from open social networks like Bluesky, Mastodon, and others, as well as blogs, podcasts, and news sites.
Launched in an invite-only beta, Surf represents Flipboard's shift towards the open social web after traditional social media platforms restricted API access. The app supports content from networks using open protocols and allows users to integrate their social accounts from Mastodon or Bluesky, filtering content by chosen topics. Users can also publish their custom feeds to Bluesky, enhancing their social media presence. Surf remains invite-only but continues to expand its user base from a waitlist.
Key takeaways:
Surf is a new app from Flipboard that allows users to create custom feeds based on their interests, moving away from algorithmically generated timelines.
The introduction of Starter Sets simplifies the process of building custom feeds, making it accessible to mainstream social media users.
Surf supports content from open social networks like Bluesky, Mastodon, and others, as well as blogs, podcasts, and RSS feeds.
Users can publish their custom feeds to Bluesky, allowing for further personalization and control over their social media experience.
