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OpenAI, Adobe and Microsoft support California bill requiring watermarks on AI content | TechCrunch

Aug 27, 2024 - news.bensbites.com
OpenAI, Adobe, and Microsoft are supporting a California bill, AB 3211, which mandates tech companies to label AI-generated content. The bill, set for a final vote in August, requires watermarks in the metadata of AI-generated photos, videos, and audio clips, and also mandates large online platforms to label AI-generated content in a comprehensible manner for average viewers. These companies are part of the Coalition for Content Provenance and Authenticity, which helped create the C2PA metadata, a standard for marking AI-generated content.

In other news, Elon Musk has shown support for California's SB 1047, a bill requiring creators of large AI models to establish and document safeguards against potential harm caused by these models. Furthermore, Apple's CFO Luca Maestri is set to step down from his role by January 1, with Kevan Parekh, Apple’s current VP of Financial Planning, set to take over. Lastly, the arrest of Telegram founder and CEO Pavel Durov in France has reportedly led to an increase in the app's downloads.

Key takeaways:

  • OpenAI, Adobe, and Microsoft are supporting a California bill, AB 3211, that requires tech companies to label AI-generated content and include watermarks in the metadata of AI-generated photos, videos, and audio clips.
  • The companies are part of the Coalition for Content Provenance and Authenticity, which helped create C2PA metadata, a standard for marking AI-generated content.
  • Despite initial opposition, amendments to the bill have led to its support by a trade group representing Adobe, Microsoft, and the nation’s largest software makers.
  • Elon Musk has also shown support for a similar bill, California’s SB 1047, which requires makers of large AI models to create and document safeguards against potential harm caused by these models.
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