The new search engine could pose a significant threat to Google and puts OpenAI in direct competition with the startup Perplexity. OpenAI has developed SearchGPT in collaboration with various news partners, including the owners of The Wall Street Journal, The Associated Press, and Vox Media. The company plans to allow publishers to manage how they appear in OpenAI search features and can opt out of having their content used to train OpenAI’s models while still being surfaced in search.
Key takeaways:
- OpenAI is launching SearchGPT, an AI-powered search engine that organizes and makes sense of search results, rather than just providing a list of links.
- The search engine is currently a prototype and will initially be available to 10,000 test users. It is powered by the GPT-4 family of models.
- OpenAI is working with third-party partners and using direct content feeds to build its search results, with the aim of integrating the search features directly into ChatGPT.
- Despite the potential competition with Google and other AI search engines, OpenAI emphasizes that it is taking a different approach by collaborating with news partners and giving publishers control over how their content is used in the search features.