The move by OpenAI is seen as a significant threat to Google, with the latter's search boss, Prabhakar Raghavan, acknowledging the need for the company to adapt quickly to market realities. OpenAI is also reportedly trying to recruit Google employees for its search offering. Other AI-focused companies, such as the $1 billion start-up Perplexity, are also emerging as potential competitors to Google in the search industry. This comes as Google continues to face an ongoing antitrust case from the DOJ regarding its dominance in search.
Key takeaways:
- OpenAI is reportedly planning to announce an AI-powered search product that could challenge Google's dominance in the search industry.
- The new search feature will be built into OpenAI's ChatGPT chatbot and may be partly powered by Bing, according to sources.
- Google is aware of the potential threat, with its search boss Prabhakar Raghavan emphasizing the need for the company to adapt quickly.
- Other AI-focused companies, such as the $1 billion start-up Perplexity, are also developing their own search products, adding to the challenges Google faces.