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OpenAI files a trademark application for humanoid robots and VR headsets as Sam Altman teases big hardware ambitions

Feb 04, 2025 - businessinsider.com
OpenAI has filed a trademark application with the United States Patent and Trademark Office, indicating potential plans to develop a range of AI-driven hardware, including humanoid robots, smart wearables, and AI-powered virtual and augmented reality headsets. This move suggests OpenAI's interest in expanding into the hardware sector, potentially competing with companies like Meta and Apple. The application also mentions smartwatches and smart jewelry, although such filings do not always lead to actual products. CEO Sam Altman has expressed OpenAI's ambition to create AI-powered consumer technology through partnerships, though he notes that prototypes may still be years away.

The trademark filing aligns with OpenAI's recent efforts to rebuild its robotics team, which was previously disbanded in 2020. The company has hired Caitlin Kalinowski, formerly of Meta, to lead its robotics and consumer hardware initiatives. Additionally, former Apple design chief Jony Ive is collaborating with Altman on an AI-first consumer device. While specific integration plans for OpenAI's AI models with hardware remain unclear, the company appears to be laying the groundwork for future developments in the hardware space. This includes potential ventures into VR hardware, which would place OpenAI in direct competition with Meta's Quest and Apple's Vision Pro. OpenAI has also been linked to developing custom AI chips to reduce dependence on Nvidia's GPUs.

Key takeaways:

  • OpenAI has filed a trademark application for developing humanoid robots, smart wearables, and AI-powered VR and AR headsets.
  • Sam Altman has indicated OpenAI's interest in hardware, but a prototype could take several years to develop.
  • OpenAI's hardware ambitions could put it in competition with companies like Meta and Apple.
  • OpenAI is rebuilding its robotics team and has hired Caitlin Kalinowski to lead its robotics and consumer hardware efforts.
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