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OpenAI hires first marketing chief from Coinbase

Dec 04, 2024 - cnbc.com
OpenAI has appointed its first chief marketing officer, Kate Rouch, who previously worked at Coinbase and Meta. Rouch, who oversaw Coinbase's Super Bowl ads and held a global marketing role at Meta, will start her new role on Monday. This move comes as OpenAI's valuation has risen to $157 billion since the launch of ChatGPT two years ago, with the company raising about $13 billion from Microsoft. Despite not prioritizing strategic marketing so far, OpenAI has managed to reach 250 million weekly active users and over 1 million paying business customers.

The hiring of Rouch indicates OpenAI's plans to invest in marketing amidst increasing competition in the generative AI market from companies like Anthropic, Google, Amazon, Microsoft, and Meta. However, OpenAI confirmed that it has no current plans to debut a Super Bowl ad in 2025. Last week, OpenAI announced it will allow employees to sell about $1.5 billion worth of shares in a new tender offer to SoftBank.

Key takeaways:

  • OpenAI has hired Kate Rouch, former global head of brand and product marketing for Instagram, WhatsApp, Messenger and Facebook, as its first chief marketing officer.
  • OpenAI's valuation has reached $157 billion, with about $13 billion raised from Microsoft since the launch of ChatGPT.
  • The company faces competition from Anthropic, Google, Amazon, Microsoft, and Meta in the generative AI market, which is predicted to generate over $1 trillion in revenue within a decade.
  • OpenAI recently announced it will allow employees to sell about $1.5 billion worth of shares in a new tender offer to SoftBank.
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