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OpenAI Launches Sora Turbo for Video Generation | PYMNTS.com

Dec 09, 2024 - pymnts.com
OpenAI has launched Sora Turbo, an AI-powered text-to-video generation software, marking a significant advancement in AI content creation. Released nearly ten months after its initial unveiling, Sora Turbo is now available to ChatGPT Plus and Pro subscribers in most countries outside the EU and UK. The software allows users to create 10 to 20-second videos with resolutions from 480p to 1080p and supports various aspect ratios. It includes a storyboard tool for detailed input specification. The ChatGPT Plus plan offers 50 videos per month at 480p for $20/month, while the Pro plan, introduced on Dec. 5, provides higher resolutions and longer durations for $200/month. OpenAI plans to introduce more pricing options in early 2025 and has implemented safeguards against generating real likenesses and explicit content.

The release follows controversy after beta testers leaked the software on Hugging Face, criticizing OpenAI's use of unpaid labor for testing. The group, Sora PR Puppets, expressed concerns about the program's rollout and its impact on artists. The launch occurs amid growing competition in AI video generation, with companies like Luma AI, Kling, Hailuo, and Tencent also entering the market.

Key takeaways:

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  • OpenAI has launched Sora Turbo, a text-to-video generation software, available to ChatGPT Plus and Pro subscribers.
  • Sora Turbo allows users to create videos up to 20 seconds long with resolutions ranging from 480p to 1080p and various aspect ratios.
  • The release follows a controversy involving a leak by beta testers, who criticized OpenAI's testing program and use of unpaid labor.
  • OpenAI has implemented strict safeguards in Sora Turbo to prevent the generation of real people's likenesses and explicit content.
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