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OpenAI’s next big bet won’t be a wearable: report | TechCrunch

May 22, 2025 - techcrunch.com
OpenAI is reportedly developing a new type of AI device that is compact and screenless, designed to be fully aware of its user's surroundings. Described by CEO Sam Altman as a "third core device" alongside a MacBook Pro and iPhone, this "AI companion" aims to integrate seamlessly into daily life. The device is not a wearable and is small enough to fit on a desk or in a pocket. This development follows OpenAI's announcement of acquiring io, a startup founded by former Apple designer Jony Ive, in a $6.5 billion equity deal, with Ive taking on a significant creative and design role at OpenAI.

Altman suggested that this acquisition could potentially add $1 trillion in market value to OpenAI by creating a new category of devices distinct from existing handhelds, wearables, or glasses. He emphasized the importance of secrecy to prevent competitors from copying the product before its launch. However, a leaked recording of his remarks to employees raises concerns about internal trust and how much more information Altman will be willing to share moving forward.

Key takeaways:

  • OpenAI is developing a compact, screenless AI device that is fully aware of its user's surroundings, described as a "third core device" alongside a MacBook Pro and iPhone.
  • The device is intended to be an "AI companion" integrated into daily life, differing from wearables, handhelds, or glasses.
  • OpenAI announced the acquisition of startup io, founded by former Apple designer Jony Ive, in a $6.5 billion equity deal, with Ive taking on a key creative and design role.
  • Secrecy is emphasized as critical to prevent competitors from copying the product before launch, raising questions about internal trust and information disclosure.
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