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Opinion: Seeing is not believing: Protecting your company from deepfakes

Nov 23, 2024 - financialpost.com
The article discusses the growing threat of deepfake scams, which use artificial intelligence (AI) technology to create convincing audio and video of real people, to businesses. It highlights that digital fraud was up 40% last year, with Canadians losing $567 million to cybercriminals and other fraudsters. The article provides examples of deepfake scams, including one where an Ontario man invested over $10,000 after seeing a deepfake video of Justin Trudeau and Elon Musk endorsing an investment platform.

The article emphasizes the need for businesses to protect themselves from deepfake scams, which can be so convincing that employees believe they are interacting with real executives. It suggests that businesses ensure their commercial crime or cyber insurance policy covers funds transfer fraud, invoice manipulation, and social engineering scams. The article also recommends working with an experienced broker who can provide risk mitigation resources and crisis response coverage.

Key takeaways:

  • Deepfake scams, which use artificial intelligence to create convincing fake audio and video, are a growing threat to businesses and individuals.
  • In 2023, Canadians lost $567 million to cybercriminals and other fraudsters, with digital fraud up 40%.
  • Businesses are advised to ensure their commercial crime or cyber insurance policy covers them for funds transfer fraud, invoice manipulation or social engineering scams.
  • Deepfake scams can pose a threat not only to a company's finances but also to its brand reputation and the safety of its leaders and employees.
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