The platform is also deploying AI technology to power content moderation, using a combination of human reviewers and AI classifiers to detect potentially violative content. As part of its responsibility measures, YouTube is developing guardrails to prevent AI tools from generating inappropriate content and has dedicated teams focused on adversarial testing and threat detection. The company is at the early stages of using generative AI to unlock new forms of innovation and creativity on the platform, while ensuring the safety of its community.
Key takeaways:
- YouTube is introducing updates to inform viewers when the content they’re seeing is synthetic or altered, requiring creators to disclose when they've used AI tools to create realistic content.
- Creators who consistently choose not to disclose this information may be subject to content removal, suspension from the YouTube Partner Program, or other penalties.
- YouTube will make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice, using their privacy request process.
- YouTube is using generative AI to improve the speed and accuracy of their content moderation systems, helping to identify and catch potentially harmful content more quickly.