Outreach founder Manny Medina has a new startup that helps AI agents get paid | TechCrunch
Mar 25, 2025 - techcrunch.com
Manny Medina, founder and former CEO of Outreach, has launched a new startup called Paid, which aims to address the unique billing challenges faced by companies developing AI agents. Unlike traditional software billing models, Paid offers a platform that helps agentic startups create profitable pricing strategies by focusing on the results delivered by AI agents rather than usage or user count. The platform also tracks agents' output to validate return on investment, positioning itself as a blend of billing and HR management for the AI agent era. Paid recently secured €10 million in pre-seed funding from EQT Ventures, Sequoia, and GTMFund and is currently being marketed to startups, with three beta customers already on board.
Medina's experience in building successful companies is evident in Paid's rapid development, achieved with a small team leveraging AI tools. The startup is based in London, where Medina has relocated after his tenure at Outreach, which he grew to 800 employees and $250 million in annual recurring revenue. Paid's approach reflects the evolving landscape of AI agents, which are increasingly taking over specific roles within companies, necessitating new billing models that align with their operational dynamics.
Key takeaways:
Manny Medina, founder of Outreach, launched a new startup called Paid, which focuses on providing a platform for profitable billing of AI agents.
Paid raised €10 million in a pre-seed investment from EQT Ventures, Sequoia, and GTMFund to address the challenge of pricing AI agents effectively.
The platform allows agentic startups to create flexible pricing models and track agent output to validate return on investment.
Paid is being marketed to startups and has three beta customers: Logic.app, 11x, Vidlab7, Artisan, and HappyRobot.
