The study analyzed 8,795 LinkedIn long-form posts over an 82-month period, using an AI detector to determine if the posts were likely AI-generated or human-written. The results indicate a significant surge in AI-driven content following the release of ChatGPT, with a stabilization suggesting a new normal where roughly half the content could be AI-generated. The use of AI tools has not only increased the percentage of AI-generated posts but also influenced the word count of these posts.
Key takeaways:
- Since the launch of ChatGPT, there has been a 189% increase in AI posts on LinkedIn, indicating a significant role of AI in content generation on the platform.
- As of October 2024, 54% of all long-form posts on LinkedIn are estimated to be AI-generated.
- The length of LinkedIn posts has increased by 107% since the launch of ChatGPT, suggesting that AI tools have influenced the word count of these posts.
- Despite the clear use of AI in content generation, many LinkedIn users do not admit to using AI in their posts.