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Palmer Luckey said he bet all his cash on Meta in 2021

Mar 18, 2025 - businessinsider.com
Palmer Luckey, the founder of Oculus, invested heavily in Meta after its rebranding from Facebook in 2021, despite being fired from the company in 2016. Although initially skeptical of the metaverse concept, Luckey decided to invest all his liquid cash in Meta shares on the day of the rebranding announcement. This decision came before the rise of generative AI and chatbots, which have since become a major focus for Meta. CEO Mark Zuckerberg has announced plans for significant capital expenditure on AI, but Luckey believes that public communications may not fully reflect Meta's strategic priorities.

Luckey's dismissal from Facebook followed his donation to an anti-Hillary Clinton group, though Meta denied this was the reason for his firing. He views his ousting as a business lesson and maintains a cordial relationship with Zuckerberg, even encountering him at social events like those at Donald Trump's Mar-a-Lago. Despite the metaverse being declared "dead" by some, Luckey remains unconvinced that it is time to abandon the concept, suggesting that strategic priorities may differ from public statements.

Key takeaways:

  • Palmer Luckey invested all his liquid cash in Meta after its rebranding, despite being skeptical of the metaverse concept and being fired from Facebook in 2016.
  • Meta's focus on the metaverse preceded the rise of generative AI and chatbots, but the metaverse was declared dead in 2023 by Ed Zitron.
  • Mark Zuckerberg announced a capital expenditure plan of $60 billion to $65 billion for 2025, with AI as a main focus.
  • Luckey believes public communications may not fully reflect Meta's strategic priorities and uses himself as an example of undisclosed future plans.
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