The article also highlights the influence of search engine results on human behavior. It shares statistics showing that a majority of millennials trust established personal brands and prefer companies with a founder's personal brand. It also emphasizes the importance of online reputation, with a significant percentage of employers rejecting candidates due to a negative online presence. The article concludes by stating that a great employer brand generates more qualified job candidates and that digital first impressions are often considered more important than in-person ones.
Key takeaways:
- Google Knowledge Panel can be obtained through various methods such as AI generative search results, personal brand website creation, online reputation management, and SEO among others.
- Search engine results can greatly influence human behavior, with a significant percentage of millennials and Gen Z preferring to get information from Featured Snippets and the Knowledge Panel instead of third-party websites.
- A strong online presence and reputation is crucial for both individuals and companies, affecting job prospects, sales conversions, and even personal relationships.
- Panel Rank offers a range of services to help improve online presence and reputation, including modifying Google Auto Complete, boosting positive link rankings, and editing Wikidata/Wikipedia.