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Pendulum's AI-driven platform helps enterprises better predict supply and demand | TechCrunch

Feb 06, 2025 - techcrunch.com
Pendulum is a company that aims to optimize supply and demand for businesses in the on-demand economy by integrating fragmented internal data sources into an AI-powered model. Co-founded by Benjamin Fels, who drew inspiration from his experience in derivatives trading, Pendulum seeks to help companies improve margins and reduce waste by accurately predicting supply and demand. The company, originally launched as Macro-Eyes in 2013, rebranded to Pendulum in 2023 and now serves clients across retail, healthcare, and national defense, including Adore Me and the U.S. Department of Defense.

Pendulum recently announced a $22 million funding round, split evenly between non-dilutive capital for research and development and venture capital from firms like Lowercarbon Capital. Additionally, Jean-François Gagné, co-founder of Element AI, has joined Pendulum as chief strategy and product officer. The company plans to use the funding to scale its operations, expand its customer base, and enhance its product offerings. Pendulum distinguishes itself with a decade of research and development, addressing the volatility and uncertainty in supply chains exacerbated by recent global events.

Key takeaways:

  • Pendulum aims to optimize supply and demand for companies by integrating fragmented internal data sources into an AI-powered model.
  • The company was founded by Benjamin Fels and Suvrit Sra, originally as Macro-Eyes, and rebranded to Pendulum in 2023.
  • Pendulum recently announced a $22 million funding round, with contributions from Lowercarbon Capital, Cross Border Impact Ventures, and Decisive Point.
  • Jean-François Gagné, co-founder of Element AI, has joined Pendulum as the chief strategy and product officer.
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