To combat this, Hinge is developing AI algorithms to facilitate more matches and function more like a matchmaker. The AI will use users' profile information, their behavior on the app, and feedback from dates to improve its matching algorithms. Match Group, Hinge's parent company, is also integrating AI-driven features across all its products to solve user issues and attract new users. McLeod predicts that AI will bring about a revolution in online dating as significant as the onset of dating apps.
Key takeaways:
- Hinge CEO Justin McLeod identifies two main reasons for dating app fatigue: being overwhelmed by too many options and not getting enough activity or responses.
- A recent Business Insider survey found that online dating can feel too transactional for younger generations, leading to decision fatigue.
- Hinge is developing AI algorithms to facilitate more matches, aiming to function more like a matchmaker and help users put their best foot forward.
- Match Group, Hinge's parent company, is also working on integrating new AI-driven features to solve user issues and attract new users across all its products.