Coca-Cola has not disclosed the ingredients of Y3000 Zero Sugar, which it claims was co-created with AI. The company has also included an AR experience to promote the new drink. However, the overall reception suggests that the new product is more of a failed marketing ploy than a revolutionary development in the soft drink industry.
Key takeaways:
- Coca-Cola has used an AI algorithm to create a new flavor called "Year 3000".
- According to a report by Gizmodo, the new flavor is a big downgrade from regular Coke and is described as unpleasant.
- Despite some companies using AI to create new food and beverage products for viral attention, it's unclear if AI can actually improve these experiences.
- Coca-Cola's new Y3000 is seen more as an awkward marketing ploy rather than a new dawn in the history of mass-marketed soft drinks.