Silverside AI aims to build new AI capabilities for Pereira O’Dell and other agencies under the Serviceplan Americas umbrella. The hub will offer a consultative approach to its brand partners, helping them to improve the efficiency of content creation through AI. Silverside AI has also collaborated with five AI firms, including Pactto and GoCharlie, and plans to develop more custom applications to scale across its clients.
Key takeaways:
- Pereira O’Dell is expanding its artificial intelligence lab into a global AI innovation hub, Silverside AI, which will connect AI startups with brands looking to test and scale AI use cases across media buying and creative optimization.
- One in four investment dollars went to AI startups last year, with San Francisco-based firms receiving $11.1 billion of the $22.7 billion that investors put into these companies in the first quarter of 2023.
- Silverside AI is building its client roster and currently has three brands on the books, and has collaborated with five AI firms, among them Pactto and GoCharlie.
- Silverside AI evolved from Pereira O’Dell’s AI lab, which has helped grow the agency’s AI capabilities. The team learned that rapid experimentation matters as the technology is changing so quickly.