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Permira's Brian Ruder talks AI, Squarespace acquisition, and the value of co-leadership | TechCrunch

Dec 29, 2024 - techcrunch.com
The article discusses Permira's active role in the private equity sector, highlighting its significant acquisitions and investment strategies. In 2024, Permira, alongside Blackstone, acquired Adevinta for $13 billion and took Squarespace private for $7.2 billion. The firm, which has invested $28 billion in 80 technology companies, emphasizes a growth-centric approach, particularly in the tech sector, while maintaining investments in non-tech companies like Golden Goose. Permira's leadership model, featuring co-CEOs Brian Ruder and Dipan Patel, reflects its commitment to collaborative decision-making.

Permira's focus on AI and digital transformation is evident in its portfolio companies like Zendesk and Squarespace, which are integrating AI to enhance their operations. The firm believes AI, akin to cloud computing, will drive significant industry changes, necessitating infrastructure upgrades. Permira's strategy involves acquiring quality assets with strong fundamentals, often retaining founders to ensure long-term growth. This approach contrasts with traditional private equity models focused on short-term profit maximization, underscoring Permira's commitment to sustainable growth through strategic investments.

Key takeaways:

  • Permira has been actively involved in significant take-private deals, including acquiring Adevinta for $13 billion and Squarespace for $7.2 billion.
  • The firm embraces a co-leadership model, with Brian Ruder and Dipan Patel serving as co-managing partners and co-CEOs, emphasizing collaborative decision-making.
  • Permira's investment strategy is heavily tech-centric, with a focus on digital transformation across various sectors, including SaaS, cybersecurity, and online marketplaces.
  • AI and cloud computing are central to Permira's investment approach, with a focus on leveraging AI to drive growth and modernizing infrastructure to support AI integration.
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