The company's online shopping-focused rollout includes 'Snap to Shop', a visual search tool that displays products based on users' photos of an item. E-commerce platforms are increasingly using AI-powered tools to attract more merchants. Initially launching in the U.S., Perplexity plans to expand these features to other markets, although a specific timeline has not been provided.
Key takeaways:
- AI search startup Perplexity has launched a shopping hub to compete with Google's dominance in the search engine space, backed by Amazon founder Jeff Bezos and AI chipmaker Nvidia.
- The new feature provides users with product cards showing relevant items in response to shopping-related queries, with product details presented visually.
- The feature is powered by platform integrations including Shopify, allowing access to recent and relevant product information from businesses on the Canadian e-commerce platform that ship to the U.S.
- Perplexity's rollout includes 'Snap to Shop', a visual search tool showing products based on users' photos of an item, initially launching in the U.S. with plans to expand to other markets.