In response to these allegations, Perplexity has made changes to its Pages feature and has introduced a revenue-sharing model, allowing publishers to earn money through the company's search engine. The company's "Publishers Program" has already attracted media outlets and content platforms including Fortune, Time, Entrepreneur, The Texas Tribune, Der Spiegel, and WordPress. Perplexity's advertising model will follow a CPM (cost per thousand impressions) approach, with prices expected to be over $50. The company's key advertising categories will initially include technology, health and pharmaceuticals, arts and entertainment, finance, and food and beverage.
Key takeaways:
- Perplexity AI, an artificial intelligence startup, plans to start running ads on its search app in the fourth quarter, following allegations of plagiarizing content from media outlets.
- The company has recently raised new funding that valued it at over $1 billion and its app has been downloaded more than two million times, answering over 230 million queries a month.
- Perplexity has introduced a revenue-sharing model, allowing publishers to earn money through the company's search engine. Media outlets such as Fortune, Time, Entrepreneur, The Texas Tribune, Der Spiegel and WordPress have joined the company's 'Publishers Program'.
- With advertising, Perplexity will follow a model called CPM, or cost per thousand impressions, with CPM prices expected to be more than $50. The key advertising categories will include technology, health and pharmaceuticals, arts and entertainment, finance, plus food and beverage.