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Perplexity brings Yelp data to its chatbot

Mar 12, 2024 - theverge.com
Perplexity, an AI company, is integrating Yelp's maps, reviews, and other details into its chatbot responses for restaurant recommendations. The company's CEO, Aravind Srinivas, says this move is in response to people using chatbots like search engines and aims to provide information directly from the source. The integration will allow Perplexity to offer a variety of ways to provide answers, like adding maps, photos, or quoting reviews. The responses will also include links to businesses' Yelp pages for users to view more reviews or other details.

The deal is part of Yelp’s Fusion program, which licenses data to third parties. However, Perplexity will not use Yelp’s data to train any model, as it uses existing models like GPT and Claude 2 for the chatbot. The company did not disclose the financial details of the deal. Perplexity is also considering more integrations in the future, potentially with providers of shopping data or financial data. The Yelp integration is available on both desktop and mobile platforms.

Key takeaways:

  • Perplexity is integrating Yelp's maps, reviews, and other details into its chatbot responses when users ask for restaurant recommendations.
  • The company chose Yelp because its data allowed Perplexity to offer a variety of ways to provide answers, like adding maps, photos, or even quote reviews.
  • The integration is part of Yelp’s Fusion program which licenses data to third parties, and Perplexity will not use Yelp’s data to train any model.
  • Perplexity plans more integrations like this in the future, potentially with providers of shopping data or financial data.
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