However, not all publishers are on board with Perplexity's approach. The New York Times, Raw Story, AlterNet, and The Intercept have all sued OpenAI for allegedly using copyrighted works by journalists to train ChatGPT without properly crediting or citing the sources. Condé Nast and Forbes have also sent cease-and-desist letters to Perplexity, accusing the startup of using their content in search results and plagiarizing news articles. Despite these challenges, Perplexity remains optimistic about its publisher program and plans to start displaying ads on its platform in the coming months.
Key takeaways:
- Perplexity AI is planning to share advertising revenue with news publishers when its chatbot uses their content in response to a user query.
- Perplexity’s first batch of publishing partners include Automattic, Der Spiegel, Entrepreneur, Fortune, The Texas Tribune and TIME, who will get access to Perplexity’s APIs and developer support.
- Perplexity plans to display ads on its platform in the next few months, and any revenue made from these ads will be shared with publishers whose content is used to answer queries.
- Despite partnerships with several publishers, Perplexity has faced legal action from The New York Times, Raw Story, AlterNet, The Intercept, and Condé Nast for allegedly using copyrighted works without proper citation.