Perplexity's move is seen as a challenge to Google and Amazon as it aims to capture a portion of shopping search results. The new search experience is powered by integrations with sellers' sites, including those on Shopify. The feature also allows users to search by adding a photo of an item they want along with their query, similar to Google's offering. The company clarified that the shopping feature is separate from its ads product, and it currently does not take an affiliate cut from user purchases.
Key takeaways:
- AI search engine Perplexity has launched a new shopping feature for its paid customers in the U.S., offering shopping recommendations within search results and the ability to place an order without visiting a retailer's website.
- The new feature presents users with visual cards containing product details, pricing, seller info, a short description, and pros and cons of the item. Users can also store their address and credit card details in Perplexity for easy checkout.
- Perplexity is also introducing a merchant program, which could increase the chances of a product being recommended if the merchant enrolls. Merchants will also have free API access to power search on their own websites.
- Despite the potential benefits, the article highlights the need for companies providing these tools to ensure they remove implicit bias and preferential treatment to build trust with users and avoid regulatory intervention.