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Perplexity was planning revenue-sharing deals with publishers when it came under media fire | Semafor

Jun 12, 2024 - semafor.com
The article discusses the issue of plagiarism in the news aggregation business, highlighting how the author's work has often been copied without credit. It mentions Perplexity's new Pages feature, which competes with news aggregation rather than original journalism, and how it has used an article from Forbes, resulting in minimal traffic back to the original publication. The author criticizes the media industry for its reaction to this, arguing that the CEO of Perplexity, Srinivas, has been unfairly demonized.

The author suggests that Perplexity's planned revenue-sharing model could offer a solution to the failing click-based news economy, aligning incentives with the mission of journalism. They argue that this could provide a continuous revenue stream, unlike the one-off deals currently made with big foundation model companies. The author concludes by stating that the media has overreacted to this issue, viewing Perplexity as an enemy rather than a potential ally.

Key takeaways:

  • Perplexity's new Pages feature competes with the news aggregation business, not original journalism, and has been criticized for not properly crediting original sources.
  • Plagiarism and content rewriting for web traffic generation is a common issue in the internet age, often leading to frustration among original content creators.
  • Despite criticisms, Perplexity's use of aggregated content can still drive some traffic back to the original source and the company is working on refining its approach.
  • Perplexity is planning to launch a revenue-sharing idea, which could offer a promising alternative to the failing click-based news economy and align incentives more closely with the mission of journalism.
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