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Personalized news app Artifact becomes a discovery engine for the web with new Links feature | TechCrunch

Sep 13, 2023 - techcrunch.com
Artifact, a personalized news aggregator app developed by Instagram's co-founders, is introducing a new feature called Links. This feature allows users to share any web link and view a personalized feed of links based on their interests. Users can also add captions or photos to their shared links, turning them into content creators who can build a following on the platform. The app will also offer creative tools for image editing and AI assistance for caption writing.

The Links feature is seen as a move towards social networking, as users can now follow others who have created a social profile on the app. However, this could lead to the sharing of content from less reliable sources. To address this, Artifact will use AI and third-party moderation services to filter out bad content, supplemented by a manual review process. The Links feature is available on both iOS and Android platforms.

Key takeaways:

  • Artifact, a personalized news aggregator app, is launching a new feature called Links, which allows users to share any link from the web and view a personalized feed of links based on their interests.
  • Users can also add captions or photos to their shared links, turning them into content creators who can build a following on the platform.
  • The company plans to address potential issues with content from less legitimate sources through a two-layered approach, involving AI moderation and manual review.
  • The Links feature is now available on both iOS and Android, with posting capabilities coming soon to Android.
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