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Phrasee appoints new CEO to head into the future of AI-based marketing

Sep 20, 2023 - venturebeat.com
Phrasee, a London-based digital marketing firm, has appointed Dan Head as its new CEO. Head, previously the chief revenue officer at Braze, will lead Phrasee in guiding content marketers through the AI revolution, with a focus on access, scale, and trust. The company aims to help businesses navigate the AI content category, which saw nearly 5,000 AI tools released in 2023 and is expected to see a global AI investment of approximately $200 billion by 2025.

Under Head's leadership, Phrasee plans to provide customers with innovative and scalable solutions that deliver rapid value, backed by enterprise-grade governance and controls. The company, which counts Sephora, Walgreens, Sainsbury’s, Currys, Pet Supplies Plus, and Novo Nordisk among its clients, believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee is owned by funds managed by Capital D, its management, and staff.

Key takeaways:

  • Dan Head has been appointed as the new CEO of Phrasee, a digital marketing firm based in London.
  • Head aims to help brands maximize the potential of AI through access, scale, and trust, providing innovative and scalable content solutions.
  • With nearly 5,000 AI tools released in 2023 and an expected global AI investment of approximately $200 billion by 2025, Phrasee aims to help businesses navigate the AI content category.
  • Phrasee's AI platform enables enterprise marketers to create and optimize on-brand content that improves results, with a vision to drive unprecedented results using AI.
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