Picsart's AI lab, PAIR, is building the model which will be accessible through the company’s own API services. The company is also integrating Getty Images video content into Picsart’s platform for Plus members. This partnership follows Getty Images' previous collaborations with AI image generator Bria, and Runway, a startup building generative AI for content creators.
Key takeaways:
- Picsart, a photo-editing startup, is partnering with Getty Images to develop a custom model that will bring AI imagery to its 150 million users.
- The model will be built from scratch and trained exclusively on Getty Images’ licensed creative content, allowing Picsart subscribers to generate their own unique images with full commercial rights.
- This partnership aims to provide safe AI creative tools amid rising concerns about AI-generated images and copyright issues.
- Picsart’s AI lab, PAIR, will build the model, which is planned to be launched later this year. The company will also integrate Getty Images video content into Picsart’s platform for Plus members.