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Pimento turns creative briefs into visual mood boards using generative AI | TechCrunch

Dec 07, 2023 - news.bensbites.co
Pimento, a French startup, has raised $3.2 million in a funding round led by Partech and Cygni Capital, with participation from several angel investors. The company uses generative AI to aid in the initial stages of creative processes such as ideation, brainstorming, and moodboarding. The tool is designed to help creative teams compile a reference document with images, text, and colors that will serve as the main inspiration and guidelines for their projects.

The AI tool allows users to explore more directions quickly, thereby enhancing the quality of their projects. Users start by typing instructions for their project and adding a few images. Pimento then uses these instructions with AI models to generate images, text, and colors. The generated content is tailored to the user's initial brief, making Pimento a creative companion. The company plans to add more features in the future, such as the ability to customize the board shared with the team or client.

Key takeaways:

  • Pimento, a French startup, is using generative AI to aid in the initial stages of creative processes such as ideation, brainstorming, and moodboarding.
  • The company recently raised a $3.2 million funding round from investors including Partech and Cygni Capital.
  • Pimento's tool allows users to compile a reference document with images, text, and colors that serve as the main inspiration and guidelines for their projects.
  • The company plans to add more features in the future, such as the ability to customize the board that users share with their team or client.
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