The new feature is part of Pinterest's "inclusive AI" efforts, which also include skin tone ranges and hair pattern search filters. The company claims that these efforts have improved the representation of different body types on the platform by 5x on women’s fashion-related searches in the U.S. The tool is now being rolled out to Pinterest users, allowing them to refine searches for women’s fashion or wedding ideas by body types. The company believes the feature will not only improve search results’ diversity but also increase engagement with the platform.
Key takeaways:
- Pinterest is testing a new tool that allows users to filter searches by different body types, aiming to make its product more inclusive and diverse.
- The new feature is powered by Pinterest's novel computer vision technology that identifies various body types across the platform's 5 billion images. This technology was previously announced as a means to make search more inclusive and shape its algorithms.
- Pinterest has improved the representation of different body types on its platform by 5x on women’s fashion-related searches in the U.S. through its "inclusive AI" efforts, which also include skin tone ranges and hair pattern search filters.
- The company believes the new feature will not only improve the diversity of search results but also increase user engagement with the platform. For example, the introduction of the skin tone range filter led to a 70% year-over-year increase in users saving Pins from across the skin tone ranges.