Additionally, Pinterest is enhancing its "Trends" tool to assist advertisers in understanding and predicting user purchasing behavior. This updated tool will utilize insights from user activities such as saving, curating, and shopping. Julie Towns, Pinterest's Vice President for Product Marketing and Operations, highlighted that the auto-collages feature emerged from the Pinterest Ads Labs program, which focuses on developing innovative AI products for brands.
Key takeaways:
- Pinterest is testing an AI feature called "auto-collages" to help advertisers create shoppable collages from product catalogs.
- Auto-collages are designed to save time and resources while engaging Gen Z users, who are highly active in creating collages on the platform.
- The feature groups product images into visual content based on factors like outfit ideas, user engagement, and similar products.
- Pinterest is also updating its "Trends" tool to help advertisers predict user purchasing behavior by analyzing saved and curated content.