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Pitch Deck Teardown: Protecto's $4M seed deck | TechCrunch

Mar 29, 2024 - techcrunch.com
Protecto, a company that aims to protect sensitive data across the AI life cycle, has raised a $4 million seed funding round led by Together Fund, with contributions from Better Capital, FortyTwo VC, Arali Ventures, and Speciale Invest. This brings Protecto's total funding to $5 million. The company's APIs are designed to protect sensitive data while maintaining its utility, a crucial aspect in an era where data is king and its volume and complexity are exploding.

The article also provides a detailed analysis of Protecto's pitch deck, highlighting its strengths and areas for improvement. The strengths include a solid team slide and an elegant solution to a complex problem. However, the pitch deck's design, lack of proper case studies, vague "use of funds" slide, and lack of a clear go-to-market plan were identified as areas that could be improved. The article concludes by stating that the deck fails to explain why the problem Protecto is trying to solve is hard and why Protecto is the one to solve it.

Key takeaways:

  • Protecto, a company that aims to protect sensitive data across the AI life cycle, has raised a $4 million seed funding round led by Together Fund, bringing its total funding to $5 million.
  • The company's pitch deck was praised for its competitive alternatives slide, strong team slide, and its simplified explanation of its solution.
  • Criticisms of the deck included its poor design, lack of proper case studies, vague "use of funds" slide, and a lack of a clear go-to-market plan.
  • The article suggests that the deck fails to explain why the problem Protecto is addressing is hard to solve and why this company is the one to solve it, indicating a problem with the storytelling.
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