The company recently launched a chatbot tool, Pixis Analyze, and is working on a larger project, Creative Studio, an editing suite for fine-tuning media output by its generative AI models. Pixis plans to use the funding to expand its staff of 350 people, focusing on sales and business development teams in North America and Latin America. It also plans to take on debt in Q4 for a potential acquisition.
Key takeaways:
- Pixis, an AI-powered platform for brands to monitor and orchestrate their marketing campaigns, has raised $85 million in a Series C1 round, bringing its total raised to $209 million.
- The platform uses AI to identify audiences for a given brand, generate assets including texts, images and emails, and offers automated ad bid and budget pacing tools.
- Pixis recently launched a chatbot tool called Pixis Analyze and is working on a project called Creative Studio, an editing suite for fine-tuning media output by its generative AI models.
- The funds from the latest round will be used to support Pixis’ R&D, expand its infrastructure, build strategic product and business partnerships, and potentially for an acquisition.