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Playing The Long Game: AI’s Role In Sustainability

Jan 17, 2024 - forbes.com
The article discusses the role of AI and cloud technology in driving sustainability initiatives, particularly in reducing carbon emissions. It highlights the use of publicly available datasets on weather and emissions to guide businesses in their sustainability efforts. However, it also notes the energy consumption of AI and the need for energy-efficient data centers. Examples of cloud-based approaches to sustainability include Google's use of power purchase agreements (PPAs) to ensure environmentally intelligent energy consumption and Apple's prioritization of renewable energy.

The article emphasizes the need for a fully renewable and sustainable energy system, despite the challenges this presents. It suggests that AI can help predict and optimize energy consumption patterns, thereby increasing efficiency and reducing emissions. The article concludes by stating that AI for sustainability initiatives in the cloud is a promising step towards reducing carbon emissions, but is only part of a larger effort needed to address climate change. This includes continual investment in renewable energy, promoting circular economy practices, and using the cloud for virtual meetings and remote work.

Key takeaways:

  • AI and cloud-based approaches can significantly contribute to sustainability initiatives, particularly in reducing carbon emissions and promoting green energy.
  • Companies like Google and Apple are leveraging power purchase agreements (PPAs) to ensure their energy consumption is environmentally friendly, setting an example for other businesses.
  • Efficiency in data centers can be improved by reimagining infrastructures, such as implementing liquid cooling, which can reduce power consumption and water reliance.
  • While initiatives like PPAs and carbon-neutral operations are important, the ultimate goal should be transitioning to a fully renewable and sustainable energy system.
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