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Polish e-commerce company Allegro names new CEO

Mar 31, 2025 - uk.fashionnetwork.com
Poland's largest e-commerce company, Allegro, has announced the appointment of Marcin Kusmierz as its new CEO, effective June. Kusmierz will succeed Roy Perticucci, who has been CEO since September 2022 and will transition to the role of special adviser. The handover will begin with Kusmierz taking over as CEO of Allegro's Polish unit in May, followed by the group's leadership at the annual shareholder meeting in June. This transition aims to ensure a smooth transfer of responsibilities. Under Perticucci's leadership, Allegro expanded its marketplaces into the Czech Republic, Slovakia, and Hungary after acquiring Mall Group in 2022.

Marcin Kusmierz brings over 25 years of experience in technology, e-commerce, fintech, and AI industries. Prior to joining Allegro, he was the CEO of Shoper, where he led the company to achieve the highest growth among e-commerce platforms in Central and Eastern Europe between 2021 and 2024. Kusmierz will face the challenge of continuing the turnaround of Mall Group and addressing competition from both domestic and international rivals, such as Temu. Additionally, he has successfully invested in companies across payment, logistics, cloud, and AI sectors.

Key takeaways:

  • Marcin Kusmierz has been named the new CEO of Allegro, taking over from Roy Perticucci in June.
  • Roy Perticucci, who led Allegro since September 2022, will become the group's special adviser.
  • Kusmierz has over 25 years of experience in technology, e-commerce, fintech, and AI industries, and previously led Shoper to significant growth.
  • Allegro expanded its marketplaces to the Czech Republic, Slovakia, and Hungary under Perticucci's leadership after acquiring Mall Group in 2022.
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