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Popular 'Call of Duty' franchise confirms what players suspected: AI was used to make some of the games

Feb 25, 2025 - businessinsider.com
Steam pages for certain "Call of Duty" titles, including "Black Ops 6" and "Warzone," now disclose the use of AI in developing some in-game assets, following a policy by Steam requiring such transparency. Activision, the game's publisher, confirmed the use of generative AI tools, which aligns with suspicions some players had about AI-generated content in the games. Player reactions on social media were mixed, with some criticizing the use of AI as "lazy" and others seeing no issue if AI was used for repetitive tasks. Concerns were also raised about AI potentially replacing human jobs in the gaming industry.

The gaming industry is increasingly adopting AI, as evidenced by Microsoft's recent unveiling of its Muse model for generating game visuals and actions. This trend has sparked concerns among creatives about job security and the potential for AI to replicate unique art styles without consent. Activision has not specified which assets are AI-generated or the extent of AI usage, but players have pointed to specific graphics as potential examples, such as images with an unusual number of fingers. The broader context includes industry-wide layoffs and strikes by creatives seeking better AI protections.

Key takeaways:

  • Activision disclosed the use of generative AI tools in developing in-game assets for "Call of Duty" titles on Steam, following a policy requiring AI disclosure.
  • Player reactions to the AI disclosures were mixed, with some expressing concerns about AI replacing jobs and others seeing it as a tool for mundane tasks.
  • Activision has not specified which assets are AI-generated, but players have pointed out certain graphics as potential examples of AI use.
  • Concerns about AI in the gaming industry are growing, especially regarding job displacement and the potential for AI to replicate unique art styles without consent.
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