The survey highlights the need for Canadian businesses to adapt to global megatrends like geopolitical tensions and technological disruptions. PwC recommends that executives strengthen supply chains, consider mergers and acquisitions, and diversify their business strategies to navigate economic uncertainties. The report emphasizes the importance of embracing innovation and partnerships to enhance productivity and address trade challenges. Despite the challenges, Canadian CEOs remain resilient and are preparing for potential economic shifts, including changes in trade relationships and protectionist policies.
Key takeaways:
- Canadian CEOs are increasingly concerned about their businesses' long-term viability, with 35% worried about lasting another 10 years without significant changes.
- PwC recommends that executives shore up supply chains, make operational adjustments, and consider mergers and acquisitions to address economic uncertainties.
- Canadian executives are lagging behind global counterparts in integrating AI into business strategies, with only 46% planning to do so compared to 58% globally.
- Despite challenges, Canadian CEOs are optimistic about economic growth and are preparing to embrace AI, invest in new sectors, and reinvent their businesses.