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Praktika raises $35.5M to use AI avatars to make learning languages feel more natural | TechCrunch

May 22, 2024 - techcrunch.com
Language-learning app Praktika has raised $35.5 million in a Series A funding round led by Blossom Capital, following a previously unannounced $2.5 million seed fundraise. The app, which uses AI-powered avatars to create a personalized learning experience, claims to have 1.2 million active monthly users across 100 countries and generated nearly $20 million in revenue in the past year. The avatars "tailor" lessons for users and can speak with several accents, improving the learning experience the more the user interacts with them.

The company's founders, Adam Turaev, Anton Marin, and Ilya Chernyakov, previously built Cleverbots, an AI service business with clients like Coca-Cola and AstraZeneca. Praktika uses different AI models and has gathered terabytes of human-to-AI interaction data to reinforce these models. The funding will be used to continue the company's growth, with participation from figures like Carles Reina and Patrice Evra.

Key takeaways:

  • Language-learning app Praktika uses personalized AI-powered avatars to replicate the experience of having a private tutor, making language learning feel more natural.
  • Praktika has 1.2 million active monthly users across 100 countries and generated revenue of almost $20 million in the last 12 months.
  • The startup has secured a $35.5 million Series A funding round led by Blossom Capital, following a previously unannounced $2.5 million seed fundraise led by Creator Ventures and Blue Wire Capital.
  • Praktika's founding team, who previously built AI service business Cleverbots, uses different AI models and large amounts of anonymized human-to-AI interaction data to continuously improve the app's language learning capabilities.
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