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Procreate takes a stand against generative AI, vows to never incorporate the tech into its products | TechCrunch

Aug 20, 2024 - news.bensbites.com
Procreate, a popular iPad design app, has publicly opposed the use of generative AI in its products. The company's CEO, James Cuda, stated that while machine learning has merit, the current direction of generative AI is not suitable for their platform and is a threat to human creativity. Despite the risk of seeming outdated, Procreate has committed to not introducing any generative AI features, a stance that has received widespread praise from digital artists.

The company's position contrasts with other digital art platforms like Adobe and Clip Studio Paint, which have embraced AI technology. Adobe, in particular, faced criticism for its generative AI features and a misunderstanding over training AI models on users' content. Procreate's decision has been well-received by artists and designers, potentially influencing other companies to reconsider their stance on AI technology.

Key takeaways:

  • Procreate, a popular iPad design app, has publicly opposed generative AI and pledged not to incorporate it into its products, citing it as a threat to human creativity.
  • Procreate's stance has been widely praised by digital artists who are unhappy with the adoption of generative AI in other digital art and illustration apps.
  • Illustration app Clip Studio Paint reversed its plans to release an image generator tool due to user backlash, while Adobe has faced criticism for its use of generative AI and its terms of service related to AI models.
  • Procreate's decision has been well-received by artists and designers, potentially influencing other companies to reconsider their use of generative AI.
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