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Protecting Athletes and Their Brands: Businesses Team Up to Combat Deepfakes and Boost NIL Opportunities

Dec 11, 2024 - financialpost.com
SureMark Digital and NILx have partnered to help athletes monetize their Name, Image, and Likeness (NIL) opportunities while protecting their online brands from AI deepfakes. As athletes increasingly become entrepreneurs and brand managers, the collaboration aims to enhance fan engagement by ensuring the authenticity of athletes' digital content. SureMark Digital provides AI deepfake protection, while NILx guides athletes through the NIL process. This partnership is seen as a crucial step in safeguarding athletes' digital identities and reputations in the evolving digital sports landscape.

The collaboration leverages SureMark Digital's ID and deepfake protection technology to verify and authenticate athletes' content, ensuring that only approved material is trusted by fans and sponsors. Gary Gentry III, CEO of NILx, and Scott Stornetta, Chairman of SureMark Digital, emphasize the importance of this partnership in setting new standards for digital protection in sports. The initiative allows athletes to focus on their performance while maintaining the integrity of their digital presence.

Key takeaways:

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  • SureMark Digital and NILx have partnered to help athletes monetize their Name, Image, and Likeness (NIL) while protecting their online brands from AI deepfakes.
  • The collaboration aims to enhance fan engagement by ensuring the authenticity of athletes' digital content.
  • SureMark Digital provides AI deepfake protection, allowing athletes to focus on performance while safeguarding their digital reputations.
  • NILx guides athletes through the NIL process, promoting brand integrity and digital identity protection.
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