InPink is developing new features, including two AI-powered tools: a fair pay scale to determine fair compensation for female creatives and a matching tool to help companies discover talent more efficiently. The company is also planning to introduce a paid Pro subscription for higher-level talent and is looking to expand its services to other sectors in entertainment, such as sports and live events. Gritty in Pink has raised over $500,000 from various investors and is set to close a $1 million pre-seed round soon.
Key takeaways:
- Shira Yevin, the lead singer of punk band Shiragirl, launched Gritty in Pink in 2020, a platform designed to empower women in the music industry. The platform later rolled out its flagship product, InPink, a job marketplace for females and non-binary artists and other professionals in the music and live entertainment space.
- InPink has grown to over 3,000 users and has facilitated several high-profile gigs, including for artists working with Demi Lovato and Olivia Rodrigo. The company has processed $300,000 in transactions to date.
- InPink is developing new AI-powered features, including a fair pay scale that analyzes market rates to determine fair compensation for female creatives, and a matching tool to help companies discover talent more efficiently. These features are expected to launch in early 2025 or sooner.
- Gritty in Pink has raised over $500,000 from investors including Alternative Wealth Partners, Gaingels, LiveNation, Long Beach Accelerator, and angel investors. The company is set to close a $1 million pre-seed round soon and was recently accepted into the Berkeley SkyDeck incubator.