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Q&A: Kristin Naragon, Chief Strategy and Marketing Officer, Akeneo | Retail Bulletin

Sep 20, 2023 - theretailbulletin.com
Akeneo, a product experience (PX) company, offers a comprehensive solution for managing product information and omnichannel product activation. The company recently launched Akeneo Product Cloud, designed to consolidate, orchestrate, and optimise all components of product storytelling across customer channels. The platform is used by global brands, manufacturers, and retailers to accelerate growth, reduce time-to-market, and gain a competitive edge. A case study with Assa Abloy, a global leader in access products and services, showed an increase in product catalogue from 6,000 to 46,000 SKUs and a reduction in the time taken to get a product live online from 1-2 days to 15 minutes.

Akeneo has also acquired Unifai, an AI platform that applies AI to PX. The acquisition is expected to revolutionise Akeneo’s Product Cloud offering, infusing intelligence and cutting-edge technology to elevate product experiences. Looking ahead, Akeneo plans to create the first ever AI for PX Centre of Excellence to share best practices for applying AI to PX. The company is also excited about the potential of generative AI technologies in revolutionising the retail industry, provided product information is optimised and up to date.

Key takeaways:

  • Akeneo is a product experience (PX) company that provides a comprehensive solution to manage product information and omnichannel product activation. It recently launched Akeneo Product Cloud to help retail leaders consolidate and optimise all components of creating a product story across any customer channel.
  • Global leader in access products and services, Assa Abloy, has been using Akeneo's system to enhance its online product listings. The use of Akeneo's Product Information Management (PIM) system has resulted in an increase in SKUs, improved product descriptions, and a significant reduction in the time it takes to get a product live online.
  • Akeneo has an extensive ecosystem of partners, including Unifai, an AI platform that applies AI to PX. The recent acquisition of Unifai is set to revolutionise Akeneo’s Product Cloud offering, further elevating product experiences for brands, manufacturers, retailers, and distributors globally.
  • Akeneo is set to create the first ever AI for PX Centre of Excellence to help organisations embrace new technology. The initiative will share best practices for applying AI to PX, the pitfalls, and the latest innovations, and will be curated by Unifai’s team of AI experts.
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