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Qloo Leading AI Advances Culture And Taste Intelligence

Feb 20, 2024 - forbes.com
Qloo, a company founded in 2012, uses AI to understand and predict global consumer taste and culture, having raised over $30M in funding from investors including Leonardo DiCaprio and Elton John. The company's AI model allows it to predict taste for any target audience and map relationships within and between cultural domains, such as music, film, TV, dining, nightlife, fashion, books, travel, and tech. Qloo's clients include major brands like Ticketmaster, Netflix, Michelin, Samsung, PepsiCo, Starbucks, and the NY Mets.

Qloo is committed to ethical AI practices and has developed a five-point ethical AI method, which includes a proprietary named entity graph, mathematical co-occurrences for training, rigorous legal compliance, algorithmic transparency and fairness, and continuous improvement in AI ethics. The company's CEO, Alex Elias, emphasizes the importance of ethical practices for long-term success, even if it means forgoing immediate rewards.

Key takeaways:

  • Qloo, a company founded in 2012, uses AI to understand and predict global culture and taste, providing insights to major brands and consumers. The company has raised over $30M and is backed by investors such as Leonardo DiCaprio, Elton John, and Barry Sternlicht.
  • The company's AI model allows it to predict taste for any target audience and map relationships within and between cultural domains, including music, film, TV, dining, nightlife, fashion, books, travel, and tech.
  • Qloo is committed to ethical AI practices, including fairness, transparency, privacy, and accountability. The company has developed a clearly defined ethical policy and uses advanced metrics and algorithms to detect and mitigate biases within datasets and models.
  • CEO Alex Elias emphasizes the importance of ethical practices in entrepreneurship, stating that maintaining ethical standards can initially slow momentum but eventually becomes a formidable competitive edge.
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